JSK CONSULTING

building and rebuilding brands

Brand strategy | Business strategy | Marketing strategy and execution | Team leadership | Marketing operations

About

  • I'm passionate about helping companies build beloved brands, and proving that when brand is embedded in everything you do, it drives real business results. Having spent most of my career at fast-moving companies that live at a global scale, I've learned that the best work comes from strong relationships, clear communication, and collaborative iteration...and that life's too short not to make work fun.

  • My approach is collaborative, iterative, with a focus on building lasting change.

    When developing strategy, rather than disappearing for weeks and returning with a polished deck, I work in quick, "wet paint" rounds so the team can react, redirect, and refine in real time. The goal is sharp, useful thinking that feels like it was written by the team, not an outside consultant.

    When working with or building teams, my goal is to ensure everyone feels like we built the thing together. I integrate into the team, drive collaboration and look to set a rhythm that lasts long after my contract ends.

    The goal is to ensure you and your team feel like they created what was made. I was just there to help you find it.

  • Ego, murky goals, and ice in my cocktails.

clients and experience

  • THE BRIDGE | Business & Product Strategy

    Overseeing business strategy, product strategy, brand positioning, customer research, go-to-market planning, financial modeling, and investor fundraising for a new hospitality venture.

    MICAYA PRESENTS | Board Member

    Advising Micaya Presents, a nonprofit arts organization, on business strategy, fundraising, and organizational growth. Partner with the leadership team to shape key business decisions, develop fundraising strategy, and support the execution of major programs and events.

  • Focused on defining who we are, what we stand for, and what we build in order to drive positive opinion and use of Meta products. Primarily responsible for leading Brand Management and multidisciplinary campaign teams. Have also led Strategy, Social and Brand Operations teams. Experience and day to day management includes but is not limited to…

    - Ongoing strategic development of long term company vision

    - Brand positioning & repositioning strategy (FB Inc launch, Meta launch, new product launches)

    - Outbound consumer marketing efforts (comms strategy, cross-team integration, online, offline, social, experiential)

    - Team operations (planning, team structures, offsites, internal comms)

    - Company-wide consulting & strategy development

    - Brand excellence (strategy, design, review of all Meta branded efforts)

    - Corporate website (vision, SEO, management of cross functional team)

    - Agency relationships & management

  • Helped transform a siloed decentralized service organization into a strategy led marketing team instrumental in Uber's turnaround. My team was responsible for defining the marketing strategy and managing execution of all brand, rides product, cause, diversity, loyalty and fintech marketing efforts within the US & Canada, and often globally. During my tenure my team:

    - Defined the role of Brand Management in US&C marketing

    - Launched Uber Rewards

    - Launched the Uber Visa Card

    - Relaunched UberBlack

    - Executed Uber's first brand campaign (Moving Forward)

    - Led annual planning & the marketing strategy for our region

    - Established Uber's global Diversity & Cause strategy

    - Managed a budget of over $300M annually

  • Responsible for setting the strategic vision and integrated communications approach for all seasonal and tentpole marketing efforts. Responsibilities include:

    - Brand platform development

    - Business & marketing strategy

    - Communications strategy

    - Product storytelling

    - Agency & internal creative briefing

    - Creative collaboration/big idea development

    - Agency management

    - International marketing strategy & integration

    - Internal communications & Interdepartmental relationship management (design, merchants, creative, stores, etc.)

    - Measurement

  • Led brand and integrated communications strategy for various POD clients, while also assisting with business development. Hybrid role included brand planning, media strategy, and working closely with creative to develop innovative multi-platform campaigns. Responsibilities included brand awareness, content strategy, media partnerships, lifecycle/engagement marketing, and global measurement, all with a focus on the client’s future business growth.

    Clients: Skype, Microsoft, GroupMe, Airbnb, Henkel (Dial, Renuzit, Purex), Cheesecake Factory, 1800Contacts, Jive, Intel/Toshiba, Corona, Muscle Milk, University of Phoenix, MySpace, New Business

  • Led digital buying and planning across various clients. Worked closely with both internal and external creative teams to concept and execute industry recognized interactive brand campaigns including: Old Navy’s Super Modelquin launch and Super Search, Banana Republic’s City Stories, Gap’s Born to Fit launch, Gap Holiday 2008 & 2009, and the Gap 1969 Stream (2010); an immersive interactive shopping experience housing retail, negotiated partner content, and social interaction.

    Old Navy, Banana Republic, Gap, Claire's, Visa, Current TV, Google DFA

got a project? let’s chat.

The best relationships start with a face to face conversation. Tell me a bit about your challenge and let’s hop on a call and see if I can help.